With larger devices, the images may appear weird. Brought in by Amazon, the Kindle is specifically suited for Kindle eBook readers or kindle file formats. It can be considered as an enhanced version of MOBI with features including better support for encryption and compression.
It is available on a variety of platforms, however can be accessed only through the Kindle app. These files can be obtained only from Amazon book stores. PDF is one of the most common eBook file formats and was created by Adobe. The popularity of this eBook grew extensively because of its compatibility with multiple devices.
Most of these tools are freeware. However, one drawback of the PDF format is that the content is generally scaled for letter or A4 size sheets. It is used for exchanging or saving charts, texts, spreadsheets, and presentations. It is an international standard that is supported by multiple applications and can be incorporated into various software frameworks, business software, web applications, or eReaders. The ODF format is best for people with visual disabilities as it allows them to access a wide range of applications.
RTF is a document file format that is supported by many eBook readers. It was developed by Microsoft Corporation with major revisions of Microsoft Word and Office versions. It is mainly intended for sharing and saving of documents. There are various advantages of using this format, i. However, one of its drawbacks is that it lacks semantic definitions. This format is mainly intended for storing scanned documents.
It consists of advanced compressors that are optimized for low-color images, such as text documents. It enables high-resolution scan DPI that is good for on-screen reading, printing, and storing purposes. The contained page images are divided into separate layers like low-resolution, background layer using lossy compression, few-colors, high-resolution, multi-color, tightly compressed foreground layer, etc.
It is a document file format that is supported by only a few eBook readers. One of its main advantages is that it can be reflowed and easily converted to other eBook formats. Besides, it also provides easy editing features that can be done with the help of Microsoft software or several other programs. Since its original release, the format has been changed several times, which made it vulnerable to numerous incompatibility difficulties between various releases and the assorted programs.
It is available to authors for free but does not allow them to re-purpose the content in other ebook formats to be sold outside the iBookstore. This software usually supports the import and export of three formats, i.
Besides, it also puts the distribution restriction on authors that they can sell the. Its feature may vary according to the type of platform used. There are over e-books available in this format, including free versions of Wikipedia and Internet Movie Database. While I agree you should treat each chapter like an individual blog post, the chapters of your ebook should also flow fluidly from one to the other. The best way to outline your ebook is by thinking of it as a crash course on the sales-relevant topic you selected.
In my example of creating an ebook, I know I need to cover how to:. While my example has a few chapters, keep in mind that your ebook does not need to be lengthy. I have one golden rule for ebook length: Write what is needed to effectively educate your audience about your selected topic. If that requires five pages, great! If that requires 30 pages, so be it. Just don't waste words thinking you need to write a long ebook. Get writing! Here, you can approach each chapter the way you might write a long blog post — by compartmentalizing each chapter into smaller sections or bullet points, as shown in the picture below.
This helps you write simply and clearly, rather than trying to use sophisticated language to convey each point. Be sure to maintain a consistent structure across each chapter, as well. This helps you establish natural transitions between each chapter so there's a clear progression from one chapter to the next simply stitching blog posts together can rob you of this quality. These practices should hold true for all your other marketing efforts, such as email marketing, call-to-action creation, and landing page development.
Want to make sure you're keeping your ebook exciting for readers? Here are some key tips to keep in mind:. Our downloadable ebook templates are offered in both PowerPoint and InDesign.
For this example, we'll show you how to do it in PowerPoint, since more people have access to that software. You'll notice we only have one "chapter page" in the template slide three.
To create additional chapter pages, or any pages really, simply right click the slide and choose Duplicate Slide. This will make a copy of your slide and allow you to drag it to its proper place in your ebook via the sidebar or Slide Sorter section of PowerPoint. You can then customize it for any subsequent chapters.
Ideally, our free ebook templates would magically match your brand colors. But, they probably don't; this is where you get to truly personalize your work. However, because ebooks offer more real estate for color than your logo or website, it's a good idea to consider secondary colors within your brand's color palette. Ebooks are where this color scheme can truly shine. To learn how to add your brand's colors to PowerPoint, check out this blog post.
That way, you can customize the color scheme in our ebook templates to match your brand! Images and graphics in ebooks are hard to get right.
The key to making them fit well is to think of them as complementary to your writing. If you need help gathering visuals, we have three sets of free stock photos that might help you along the way:. And if you're compiling a data-heavy ebook, you might want to download our free data visualization ebook for tips about designing compelling charts and graphs for your content.
Another way to enhance your ebook is by highlighting quotes or stats within your design. Just be sure the quote or stat you're using genuinely adds value to the content. Whether you're emphasizing a quote or adding a visual, keep all your content within the same margins. If your copy is consistently one-inch indented on your page from both the left and right sides, keep your designed elements aligned using that same spacing. Now that your content is written and designed, it's time to optimize it for lead generation, reconversion, and promotion.
Think about how you got here — you clicked on a call-to-action CTA in an email, on a social media post, or somewhere else. A CTA is a link or visual object that entices the visitor to click and arrive on a landing page that will get them further engaged with your company. Since your ebook readers have probably converted into leads in order to get their hands on your ebook to begin with more on this in step below , use the CTAs within your ebook to reconvert your readers and propel them further down your marketing funnel.
For instance, a CTA can lead to another offer, your annual conference's registration page, or even a product page. Depending on what this next action is, CTAs can be an in-line rectangle or a full-page teasing the next offer see both images below. We've even designed 50 customizable calls-to-action in PowerPoint you can download and use in your ebooks. You can grab them here. Now, we don't have a dedicated CTA template slide in the PowerPoint ebook templates for you to customize Once you've finished writing your ebook — CTAs and all — it's time to convert it to the right file type so it's transferable from you to your recipient.
Why can't you just attach what you have to a landing page and be done with it? Word documents, PowerPoints, and similar templates are perfect for creating your ebook, but not for delivering it. Because these templates are editable, the contents of your ebook are too easily corrupted, distorted, or even lost when moving from your computer to the hands of your future leads.
That's where PDFs come in. You've seen these letters at the end of files before. Short for Portable Document Format, the. PDF file type essentially freezes your ebook so it can be displayed clearly on any device. A popular alternative to PDFs is the. EPUB file type. Your ebook should be available for download through a landing page on your site.
This is how you are able to convert your visitors into business leads that your sales team can ultimately follow up with. For instance, you went through this landing page in order to access this ebook template. To learn more about how to optimize your landing pages for conversion, download this free ebook. Once your landing page is all set, you can use that destination URL to promote your ebook across your marketing channels.
Here are five ways you can do this:. For instance, you should have landing page analytics that give you insight into how many people downloaded your ebook and converted into leads, and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business. And with that, we've built an ebook, folks! You can check out the packaged version of the example I built through this post here:.
For instance, having landing page analytics that give you insight into how many people downloaded your ebook, or show how many of those downloaders converted into opportunities and customers for your business. So, what should you write about in your ebook? I'll answer that question with another question: What do you want your readers to get out of this ebook? To identify an ebook idea that suits your audience, consider the type of ebook you're trying to create.
Here are a few ideas. Conducting an experiment or business survey? Some ebooks are just like reading from a paperback—no matter how hard you press on the page, nothing happens.
The most basic interactive content takes a simple click from the reader:. And as fun as it is to watch videos inside an ebook, developers have been cooking up more interactive types of content. As a result, ebooks are getting more and more engaging and the possibilities are virtually limitless. So, here are a couple of simple examples:.
Exciting, right? Step in book widgets. Book widgets are like little apps that you can add to your ebook. Widgets are pushing the boundaries of what constitutes a book.
These widgets can be. Sites, like Bookry or Bookwidgets , create widgets that can be customized and added in your ebook. Unfortunately, not all formats support all levels of interactive content. An e-reader, also called an ebook reader, is an app or a device that people can use to read ebooks. Some e-reader apps open a wide variety of ebook formats. Other ereaders, like Kindle , open only one format. An ebook app is an ebook inside an app. Kotobee ebook apps come with Kotobee Reader built-in.
So, anyone can download your ebook and start reading immediately. Having your ebook inside an app means you can customize the reading environment and can control extra features, like. Does that mean you can sell your ebook app on the Appstore or Play Store, just like any other app?
See, how exciting that is? I get goosebumps just thinking about it. Ebook libraries are apps with several or many books, plus additional management features, perfect for institutions and writers with a collection of ebooks, serial ebooks, or magazines.
Allows designated users to track reader performance and activities inside ebooks and manage access to the ebooks or libraries. The readers are able to login to the same library or cloud ebook in any format mobile app, web app, etc. The idea of selling your ebook brings up a really important point. How do you keep your ebook from getting pirated and distributed for free online?
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